How to Use Human Nature to Dramatically Increase Sales or Any Other Type of Performance!

It was eleven o’clock on a cold Wednesday evening. I had just arrived at my hotel from the airport for a keynote program on Thursday morning. After checking in, I went directly to my room. As I watched the floors go by on the elevator panel, I kept thinking, I am really hungry. As I walked into my room, what was about to happen would change my life … forever! I went directly to the “mini bar”, opened the door, got on my hands and knees, and ate everything there.


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